mollybrooks (
mollybrooks) wrote2009-10-27 02:48 pm
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Design: Cupcakery Badassery (Logo)
i was recently asked to develop a logo concept for a rock-n-roll cupcake cafe (would that i could have been paid in cupcakes).
i got fixated pretty quickly on the idea of mod circles and vinyl records being identical twin cousins- luckily my client totally saw the resemblance. the final result of the process was a tight sketch, not a finished logo.

the silly initial brainstorm off all possible ways to combine music and baking (highlights being 'gramaphone cupcake' and 'cake mixer/sound board'):

starting to think graphically about things that might conceivably work (and starting to really like drawing cupcakes):

"oh right, i need text. totally forgot.":

"arrows are mod, right?":

"get it, the cherry is totally the little red mod-dot!":

final sketch:

i got fixated pretty quickly on the idea of mod circles and vinyl records being identical twin cousins- luckily my client totally saw the resemblance. the final result of the process was a tight sketch, not a finished logo.


the silly initial brainstorm off all possible ways to combine music and baking (highlights being 'gramaphone cupcake' and 'cake mixer/sound board'):

starting to think graphically about things that might conceivably work (and starting to really like drawing cupcakes):

"oh right, i need text. totally forgot.":

"arrows are mod, right?":

"get it, the cherry is totally the little red mod-dot!":

final sketch:
